Motive Digital | Case Study – LogisticsOS – 2022
Case Study: LogisticsOS
Performance Driven By Enriched Data
Providing access to enriched, shared live data versus third-party data with dead leads.
Strategy + Roadmap
As is the case with many early-stage start-ups, the founders of LogisticsOS, a Y-Combinator company, were not equipped with sales or marketing experience. They also didn’t have a sales team or marketing assets. They had an ICP in mind, but were unsure of fit. By working with Motive, we determined the correct ICP, sourced and enriched the correct leads, and created sales and marketing assets.
Data & Lead Quality before Motive
Data & Lead Quality with Motive
Sales Velocity before Motive
Sales Velocity with Motive
Motive increased LogisticsOS sales velocity metric by:
- Increasing the number of quality leads.
- Increasing their conversion rate.
- Decreasing the length of their sales cycle.
By partnering with Motive, LogisticsOS booked ten demo sets within the first two months and converted their biggest value client.
Motive helped us generate leads, implement sales strategies, hire the sales team – basically everything that we needed to build our own sales process. We have already benefited from a successful LinkedIn outreach campaign and received positive email responses. As a result, we’ve seen an increase in the number of customer meetings / demos scheduled.